Know exactly which ad
made the phone ring.
Call tracking with dynamic number insertion, attribution dashboards, and CRM integration. BYOK Twilio — $1/number/month. Not $45-145/month like CallRail.
Everything you need. Nothing you don't.
Dynamic Number Insertion
Swap phone numbers on your website based on traffic source. Track which campaigns drive calls.
Call Attribution Dashboard
See which ads, keywords, and landing pages generate calls. ROI reporting per campaign.
Number Pool Management
Buy and manage local/toll-free numbers. Create pools for different campaigns. $1/number/month.
Call Recording & Logs
Record calls, view detailed call logs with caller info, duration, and outcome. Full call history per contact.
CRM-Integrated Leads
Inbound calls automatically create leads in your CRM. Caller ID, source tracking, and notes — no manual entry.
Call Forwarding & IVR
Route calls to the right team member. Set up IVR menus, voicemail, and forwarding rules.
Up and running in minutes.
Connect Twilio
Bring your own Twilio account. Your keys, your rates, no markup.
Buy numbers & create pools
Search by area code, assign to campaigns, install the DNI snippet.
Track attribution
See which ads drive calls. Leads auto-created in your CRM.
Stop overpaying for less.
| OpenAva | CallRail | Invoca | WhatConverts | |
|---|---|---|---|---|
| Price per number | $1/mo | $3-5/mo | Enterprise | $2-4/mo |
| Monthly platform fee | $20/mo (included in Plus) | $45-145/mo | $1,000+/mo | $30-100/mo |
| Dynamic number insertion | ✓ | ✓ | ✓ | ✓ |
| CRM integration included | ✓ | ✕ | ✕ | ✕ |
| Call recording | ✓ | ✓ | ✓ | ✓ |
| AI-powered responses | ✓ | ✕ | ✓ | ✕ |
| BYOK (your own Twilio) | ✓ | ✕ | ✕ | ✕ |
| No per-minute markup | ✓ | ✕ | ✕ | ✕ |
Transparent. No surprises.
Flat monthly fee for Agency OS, unlimited users on paid plans, and transparent usage-based add-ons for websites, social, voice, storage, and API usage.
Explore Agency OS for client sites, approvals, and social. No credit card.
- ✓ Up to 3 users
- ✓ 500 client records
- ✓ Platform AI (25K tokens)
- ✓ Agency modules accessible
- ✓ BYOK AI keys
For agencies managing client websites, social, approvals, and deployments.
- ✓ Unlimited users
- ✓ 25,000 client records
- ✓ Website workflows
- ✓ Social planning & auto-posting
- ✓ Client portals and approvals
- ✓ BYOK AI keys
For agencies scaling client operations, usage volume, and governance.
- ✓ Everything in Plus
- ✓ 500,000 client records
- ✓ AI Assistant (advanced)
- ✓ Audit export & compliance
- ✓ Priority agency support
- ✓ Unlimited phone numbers
Founder's Rate — 40% off, locked forever
Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.
Know exactly what grows as your agency grows.
Core plans stay flat and unlimited users stay included on paid plans. Website hosting, social publishing, storage, voice, API usage, and other usage-based services are priced in public before you connect anything.
Plan and publish client content when campaigns are active, then pay only for additional posts.
Connect pages and profiles across Facebook, Instagram, LinkedIn, X, Pinterest, and Bluesky.
Run affordable client websites, staging sites, and Cloudflare-stack deployments.
| Service | Free | Plus | Enterprise | Notes |
|---|---|---|---|---|
| Platform AI | 25K tokens included | 100K tokens included, 2x markup overage | 500K tokens included, 2x markup overage | Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits. |
| Social Media Posts | 10 included, $0.40/post overage | 40 included, $0.30/post overage | 400 included, $0.25/post overage | Plan and auto-post to Facebook, Instagram, LinkedIn personal, LinkedIn pages, X, Pinterest, and Bluesky. |
| Social Accounts | BYOK only, free | Premium one-click connect | Premium one-click connect | $4/mo per social network page or profile connection. Bundles up to 50% off are available through renzo@startupp.ai. |
| Client Portals | Included for trials | Included for active clients | Included with priority setup | Give clients a branded place to review websites, approve social posts, and request safe content edits. |
| Phone Numbers | $1/number/mo, max 2 | $1/number/mo, max 10 | $1/number/mo, unlimited | Monthly flat rate per provisioned number. |
| Premium Email Campaigns | Not available | $2/1,000 emails, 10K/day and 10K/mo | $1.50/1,000 emails, 20K/day and 20K/mo | Managed infrastructure email for campaigns that need deliverability support. |
| Managed Websites | Not available | $2/website/mo, 5 included | $1/website/mo, unlimited | Client websites, staging sites, and deployments hosted on the Cloudflare stack. |
| Lead Enrichment (Apify) | 20/day | 50/day | 100/day | Per-unit enrichment with hard daily caps. |
| Records | 500 hard cap | 25K included, $2/1,000 overage | 500K included, $1/1,000 overage | Monthly record allowance. |
| API Operations | 10K hard cap | 250K included, $1/10K overage | 1M included, $0.50/10K overage | Monthly API operation allowance. |
| Storage | 100 MB | 2 GB | 20 GB | File attachments and documents. |
Minute rates stay visible, with caps by plan.
Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.
| Usage | Free | Plus | Enterprise |
|---|---|---|---|
| Inbound calls | ~$0.022/min | ~$0.018/min | ~$0.015/min |
| Outbound calls | ~$0.031/min | ~$0.025/min | ~$0.021/min |
| Monthly spending cap | $10 fixed | $50 adjustable | $200 adjustable |
Want bundled social connection or agency website pricing? Contact renzo@startupp.ai for volume discounts up to 50%.
Frequently asked questions.
How much does call tracking cost with OpenAva?
$1/number/month + Twilio usage rates. Included in Plus plan ($20/mo). No separate platform fee.
What is dynamic number insertion (DNI)?
DNI swaps the phone number on your website based on the visitor's source. Google Ads visitors see one number, Facebook visitors see another — so you know exactly which campaign drove the call.
Do I need a Twilio account?
Yes, OpenAva uses a BYOK (Bring Your Own Key) model. You create a free Twilio account, add your API keys, and pay Twilio directly at their rates. No markup from us.
Can I keep my existing phone numbers?
Yes, you can port existing numbers to Twilio and use them with OpenAva's call tracking.
Does it integrate with the CRM?
Yes, it's built into the same platform. Inbound calls automatically create leads with caller info, source attribution, and recording links. No separate integration needed.
How is this different from CallRail?
CallRail charges $45-145/month as a platform fee plus per-number and per-minute charges. OpenAva includes call tracking in the $20/mo Plus plan, uses BYOK Twilio (so you pay Twilio directly at their rates), and integrates natively with your CRM — no separate tool, no data sync issues.
Launch client work.
Keep the margin.
Websites, staging, Cloudflare deploys, social publishing, client approvals, and BYOK AI. $20/month flat with unlimited users on paid plans.